Maggie Clark Media Services
Maggie Clark
Media Services

139 Bent Creek Drive
Brandon, MS 39047

phone 601-992-3111
fax 601-992-4111
maggiec@mclarkmedia.com

 

Media Works

Maggie Clark Media Services can get the most for your media dollar. It has always been our belief that media expertly planned and negotiated helps to deliver the creative message. The platform for a cost efficient, effective, media plan is to reach the right target with the frequency necessary for the message to be recalled. Getting full value from your media expenditure depends upon media buying expertise and negotiating strength. We have built our business on these two cornerstones.

The largest chunk of most advertising budgets is allocated to media placement. More and more companies are realizing that media placement can have a significant impact on the bottom line. Advertisers, advertising agencies, political candidates and consultants use our services to enhance their capabilities and reduce their costs.

WLBT-TV 3, Inc. - Jackson, MS

  Your reputation for providing media placement that maximizes the impact a client's advertising investment has on the market is well deserved.

  The Tower's Back campaign went exactly to plan and management is thrilled with the reception Skycopter 3 and Walt Grayson's Fly-Ins experienced.

  The budget you presented was used to file the claim for insurance. Our CFO stated it was the best format he had ever seen!

Jackie Ellens
Production Manager

You can benefit from our account experiences.

Business to Business - Consumer - Financial - Healthcare
Arby's Roast Beef Restaurants, Big 10 Tire Company, Boyce Automotive Group, Bruno's Food Stores/AL, Blue Cross & Blue Shield of Mississippi, Cataphote, Citizens National Bank, Delchamps Food Stores/AL, Delta Pride Catfish, Deposit Guaranty National Bank, Entergy/AR-LA-MS-TX, First Commerce Corporation/LA, George Bell Carpets, Gibson Law Firm, Hallmark Toyota-BMW, JFM International, Jr. Food Mart of America, Lewis Grocer Company/LA-MS, McDonald's, Marshall-Durbin Chicken/AL-GA-LA-MS, Manufactured Home Center, Popeye's Chicken & Biscuits, River Oaks Hospital, Rogers-Dabbs Chevrolet/Hummer, Shelby Die Casting, Summit Communications, Super Stop/Al-MS, Taylor Machinery, TelComm South, Unifirst Bank for Savings, Viking Range Corporation, Washington County Convention & Visitors Bureau, WLBT-TV 3, Yazoo Motors Company
Associations - Promotional - Special Events
American Advertising Federation's "Volunteerism Campaign" - a private sector initiatives program cited by the Reagan administration, Anheuser-Busch/Southern Beverage Corporation, Big Brothers/Big Sisters, Boys Club of Jackson, City of Jackson Transit System - the introduction of JATRAN/Park & Ride, Deposit Guaranty Golf Classic, Dixie National Rodeo, Metro Jackson Convention & Visitors Bureau, Mississippi Association of C-Stores, Mississippi Concrete Industries Association, Mississippi Development Authority Division of Tourism, Mississippi Gaming Association, Mississippi Malt Beverage Association, Mississippi State University Athletic Department, Ringling Bros./Barnum & Bailey Circus, Southern Farm Bureau Classic, Viking/Magnolia Classic
 

Here is a preview of the media specifications we provide our clients:

Television
   Specific stations with network status and channel; Daypart distribution and weekly weight levels; program selection for demographic target audience with estimated CPP* and CPM**; Cost by commercial length, by week, by flight, by market.
Radio
   Specific stations with format, power and frequency; Daypart distribution and weekly weight levels; Recommended schedule for demographic target audience with estimated CPP* and CPM**; Cost by commercial length, by week, by flight, by market.
Newspaper
   Name of publication with issue information (daily, weekly); Total circulation and estimated CPM**; Recommended insertion schedule with ad position; Cost by ad size, by week, by flight, by market.
Outdoor
   Name of company with posting information; Location list with DEC (daily estimated count); Map with locations plotted; pictorial review of locations, if provided on the web.
Magazine
   Name of publication with issue information (monthly, bi-monthly, etc.); Editorial profile; Total and qualified circulation analysis; Cost by ad size, by flight.

*CPP: Cost Per Point       -      **CPM: Cost Per Thousand

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